Strategic Clarity for Pharma Leaders

MATRIX Healthcare Strategists facilitates the critical thinking required to launch, grow, and defend brands in the Canadian & Global markets.

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What We Do

Strategic Facilitation

  • Brand strategic and tactical planning
  • Corporate strategic planning and organizational performance tracking
  • Competitive wargaming
  • Brand positioning
  • Root cause analysis of poor brand performance
  • Patient Support Programs (PSP) Strategic Planning

Launch Readiness

  • New product/indication market assessments
  • Launch readiness planning
  • Portfolio prioritization across future launch assets

Analytics & Decision Support

  • Forecasting support and scenario analysis
  • Benchmarking and comparative insights
  • Territory design and commercial analytics
  • AI supported Situational Analysis (SIT)

MATRIX' Track Record

We work with leaders and teams across the pharmaceutical ecosystem:

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Clients

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Engagments

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Repeat Clients

Why MATRIX Healthcare?

We deliver exceptional outputs

Unmatched Real-World Expertise

A history of senior commercial leadership roles in pharma, combined with hundreds of successfully executed strategic consulting engagements

Proven Process

We utilize practical frameworks, refined through hundreds of real-world projects. Built for clarity and designed to be executed.

Expert Facilitation

We actively challenge your team and inject strategic insights in real-time. Our facilitation style creates true alignment, turning conflicting viewpoints into a unified, actionable path forward

PharmaFWD Events

November 17 and 18, 2026

Patient Support Summit

Canada’s largest and most influential event for leaders and experts in Patient Support Programs.

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September 15, 2026

The Innovative Marketer

Canada’s only Pharma marketing summit created by Marketers, for Marketers.

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About Us

Founded in 2013, Matrix Healthcare Strategists is a Canadian healthcare consulting firm that works with Canadian, U.S., and global life sciences organizations. We partner with teams across the healthcare ecosystem to support thoughtful strategy and informed decision-making in a complex and evolving healthcare environment.

Partner

Bill McLay

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Partner

Ian McQueen

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Partner

Steve Bird

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Senior Consultant

Laurie McLay

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